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09.10.06
spreadshirt's level 3 core values
I'v shared spreadshirt's core values today with two different people (one was john mullins from the london business school, and one other was Daniel C., one of the first shoppartners we had at spreadshirt US. John currently is preparing a case about spreadshirt for the LBS, Daniel just gave me some feedback about cafepress). I thought when I shared them with two people they might be important and I can just blog them... ;)
so here it comes:
We have three levels of values, on the 1st level we have the underlying ethics - fancy stuff not really very important in everyday live, but defining what we believe in and what we like to support (not really connected to our business).
On the level two we have a set of values that we follow when it comes to the behavior within the organization. Very important to have such a set of values/ rulez, makes managing a company much easier.
On the third level we have 'Values for customer interaction and product design' - things that guide us when it comes to product design as well as all sorts of communication with our customers. These are the values that I like to share with you today. Of course they are goals to some extent, the ideal that we strive for. It's not always easy to live up to them, but we try hard. The value about 'chaotic' was not planned, by the way. we included it since it's somehow reality. With a fast growing company you have a lot of chaos (unclear responsibilities, not filled positions, grown structures, etc.). We try to navigate it as efficeint as possible :)
Level 3: Values for customer interaction and product design
* Individualität / Individuality
We enable our clients and partners to express their individuality. We are remarkable in our communication.
* Einfachheit / Simplicity
Our activities are simple: easy to use, to understand and to manage. Our services (websites) shall have the reputation of being very easy to use.
* Schnelligkeit / rapidity/quickness
We act quick and flexible. Our customers appreciate a quick delivery our employees and business partners quick response and decision times.
* Hochwertigkeit / high value / top quality
Our products are top quality. We strive to create value for our customers and are long term oriented.
* Ehrlichkeit / honesty
We are honest and authentic. In all our activities and communication.
* Chaotisch/ sympathisch aber trotzdem Professionell/ A bit chaotic but still acting professionell... ying & yang...
sic!
* Unterhaltung, Spass / Entertainment, fun
Our customers have fun & enjoy our products and the interaction with spreadshirt.
Posted by Lukasz at 09.10.06 17:17
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