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25.04.06
derby launched today
today we launched the derby, which is a design competition for shirt designs. people submit their stuff and rate and comment each others work. based on user rating once a week a winner is determined. the winner gets rewarded with EUR 500 while his design will be printed on a limited edition shirt.
we (silent) launched a first version of this concept today for germany, UK & France.
I'm very excited about the derby and already turned in my first submission.
the derby concept is nothing really new, its spearheaded by threadless in the usa. in europe la fraise is sucessfull (france). In germany there are non sucessfull representatives yet, but an early player would be cyroline.
So how spreadshirt will be different as a late mover?
One thing is a differnt regional focus which will be on europe.
One other is, that we think we can execute well (see the threadless founders opinion about copycats at a recent entry at exciting commerce).
And last but most important the derby concept will have some interesting aspects that can not be found with the already existing players. This is not too visble yet at the first basic version of the derby, but stay tuned...
Posted by Lukasz at 25.04.06 18:54
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